Our Story

Where tradition meets innovation, and every gentleman finds his perfect style

Binatene Story

The Binatene Legacy

Alessandro Binet

From Passion to Perfection

In 2008, master barber Alessandro Binet had a vision: to create a space where the timeless art of traditional barbering could thrive in the modern world.

Born in Montreal to a family of artisans, Alessandro learned early that true craftsmanship comes from passion, patience, and an unwavering commitment to excellence. After apprenticing with renowned barbers across Europe and North America, he brought his expertise to London, Ontario, with a dream of establishing something truly special.

What started as a modest barbershop has evolved into London's premier destination for discerning gentlemen who appreciate the finer things in life. Every detail at Binatene reflects our commitment to providing not just a service, but an experience that honors the rich tradition of barbering while embracing contemporary style and comfort.

Our Mission & Values

The principles that guide every cut, every shave, every interaction

Excellence

We pursue perfection in every detail, from the precision of our cuts to the warmth of our hospitality. Excellence isn't just our standard—it's our passion.

Integrity

Honest craftsmanship and transparent service. We build lasting relationships based on trust, quality, and genuine care for every client who sits in our chairs.

Tradition

We honor the time-tested techniques of master barbers while embracing innovation, creating a perfect balance between classic artistry and contemporary style.

Our Mission

"To provide every gentleman with an exceptional grooming experience that combines traditional barbering artistry with modern luxury, creating a sanctuary where style, sophistication, and personal service converge."

Our Philosophy

Personal Service

Every gentleman is unique, and so should be his grooming experience. We take time to understand your lifestyle, preferences, and style goals.

Timeless Craftsmanship

We believe in doing things right, not fast. Each service is performed with meticulous attention to detail and genuine craftsmanship.

Sustainable Luxury

We use premium, eco-conscious products and maintain practices that respect both our clients and our environment.

Community Connection

More than a barbershop, we're a gathering place for London's distinguished gentlemen to connect, relax, and be themselves.

Barber Tools Barber at Work

Recognition & Awards

Honored to be recognized by our community and industry peers

Best Barbershop

London Free Press
2019, 2020, 2021

Excellence in Service

Ontario Barber Association
2022

5-Star Rating

Google Reviews
500+ Reviews

Community Choice

London Chamber
2023